The Dog Breeders List

About the DBL

The DBL was created specifically to fulfill the needs of dog breeders and their customers. We offer an innovative online advertising method for dog breeders that allows potential customers to search by their criteria for selecting a purebred dog. By providing a means for the breeder to submit a great amount of detailed information for the price of a newspaper classified, we render a much-needed service to both breeders and potential buyers.

Comparison of Advertising Methods

Newspaper Advertising:

Most breeders are currently advertising in their local newspaper. Note the small text. This limits the ad to a cryptic 3 to 5 line ad because of cost. An example ad with 3 lines, 23 spaces per Line, would be:

AKC Alaskan Malamute
Puppies $350 Eves &
Wkends xxx-123-1234

Cost: 3 days $29.50, 7 days $38.50, 10 days $41.00. Additional lines, $1.25 each

Want to make a line with bold text, add another $2.50 (bold counts as 2 lines)

Some of the problems with this type of ad:

The buyer doesn’t know where the breeder is located
Did the pups receive any of their shots
How many males and females do they have available
What method of payment will they accept, Visa, MC, Cash etc.
Many other questions relating to the advertiser’s breeding and business practices

General Internet Advertising:

This method of advertising greatly opens the breeders’ capability of explaining their services. However, search functions are generally not designed specifically for this type of ad and may return results only to a state level. The buyer still doesn’t know where the breeder is located. A long distance call may reveal the breeder is 200 miles away. These ads are usually also limited to a certain number of characters and require the advertiser to fine-tune the ad to include just the right information, which could become quite time-consuming

Internet Advertising using the Dog Breeders List:

After accepting our Terms of Use, you will be presented with a Breeders Input Form for entering your information, including many descriptive terms and attributes that can simply and easily be selected via checkboxes and menus. You will be able to enter items like:

Home phone number, Fax number, pager number and Cell phone number
Address, city, area code
Directions to kennel; best time to call
Generous space to explain your business, tell about your time in the business, awards etc.
Specific information about the dog(s) or litter you are advertising
Select dozens of attributes from checkboxes and menus, like seller preferences and conditions; primary registry; health information like 1^st shots, 2^nd shots, or special test results; physical characteristics; additional information like "must see to appreciate," "good with children," "housebroken," and more to showcase your dog or litter.

The buyer is then able to search our database by criteria like breed, city, state, area code and more, then view a list of results. From this list, individual breeder listings can be selected, which will display all the details you entered when you placed the ad. As an advertiser, you will also receive a login id and password so that you can change your ad at any time during its run-time (for example, to update the number of puppies available in a litter), or even renew it online.

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